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The Brow-Furrowing Press Release Fiesta Taco Bell sauce packets and maniacal Long John Silver workers. We at Loosie feel it is our duty to share with our readers this important information about Mexican-themed gristle. Enjoy, slobs. Company Launches National “Share Your Sauce Wisdom” Contest to Find Taco Bell-Inspired Phrases for Popular Sauce Packets Irvine, Calif., May 19, 2004 – Taco Bell is giving customers a taste of fame by publishing their “words of wisdom” on the nearly 5 billion sauce packets distributed to restaurants each year, in the Company’s Share Your Sauce Wisdom national contest launching today. Up to 12 customers will be selected to have their Taco Bell-inspired sayings on sauce packets in Taco BellŪ restaurants nationwide and will receive a one-year supply of free food. “We’re putting our customers’ words on the hottest place on the menu – our sauce packets,” said Greg Creed, chief marketing officer, Taco Bell Corp. “This is a way for Taco Bell to recognize people who ‘Think Outside the Bun’ and help us deliver a bold dining experience everyday.” From May 19 to June 18, customers can enter the national contest by registering their “sauce wisdoms” at www.tacobell.com. Taco Bell defines a sauce wisdom as a humorous look at reality through the eyes of the Taco Bell brand. The message should be simple, left of center and provide insight on the little things in life – anything from going on a date to eating a meal -- and it should not exceed 70 characters. All sauce wisdoms will be judged according to humor, originality, length and suitability of use. For Official Rules and contest information, please visit www.tacobell.com. There is no purchase necessary to enter. Open only to legal residents of the fifty (50) United States and the District of Columbia, age 18 or older at time of entry. Customers can enter as often as they wish; however, each wisdom must be different. Earlier this year, Taco Bell enhanced its sauce packets with humorous phrases. The new packaging launched with 15 different sayings on “Mild,” “Hot,” and “Fire” packets. Following are a few examples: • Live life one sauce packet at a time A few more suggestions from Loosie: • Only fugazi Mexicans like non-gristle Then there's this sultry little item from Long John Silvers, a purveyor of fast-seafood. LJS Managers' Commitment To Customer Mania Nets Up-Close Experience At Kentucky Derby. LOUISVILLE, KY, May 10, 2004 - On most Saturdays, you'll find Diana Ferguson and Ollie Spellman serving up Fish & MoresŪ for their customers in Lebanon, Va., and Lake Charles, La. But on the first Saturday in May, they were V.I.P. guests at Churchill Downs for the Kentucky Derby, courtesy of Yum! Brands, Inc., and Long John Silver'sŪ. Ferguson and Spellman were two of a select group of Restaurant General Managers whose focus on Customer Mania was rewarded with an expenses-paid weekend in Louisville, Ky. The group enjoyed the Kentucky Oaks on Friday and the Kentucky Derby on Saturday, as well as a V.I.P. dinner hosted by David Novak, Yum! Brands, Inc., Chairman and Chief Executive Officer. "Diana and Ollie serve their customers with a dedication that can only be described as maniacal," said Steve Davis, President and Chief Operating Officer of Long John Silver's, Inc. "We were honored to have such high-performance restaurant operators as our guests for the weekend. I can only hope that we extended the kind of hospitality to Diana and Ollie that they provide to their customers week in and week out." Ferguson and Spellman were in elite company for the weekend. Yum! Brands, Inc., operates more than 33,000 restaurants worldwide, and only about 30 Restaurant General Managers were selected to be guests for Kentucky Derby weekend. Read more articles in Life » |
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