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Budweiser Select

by Staff | 2005.02.11

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Stored in a steel-silver can sprayed with a quasi-graphish Bud logo, Budweiser Select is an aesthetic riddle that inspires its drinker to recall the days of Zubaz baggies, the Living Color back-up dancers and Reggie Jackson’s candy bars. Budweiserselect.com only makes matter worse; visitors are served a polished platter of pulsating nu-age jazz, dark wood-grain hues and extensively boring literature on the “selective brewing process.” But since it’s a Budweiser product, one is still left wondering if this is a truly a beverage for the jet-setting Wall Paper reader or the crack head whom pitches pinecones at your bedroom window. In fact, we’re not so sure that those Clydesdale-riding conmen didn’t just rebottle the ill-fated Anheuser World Select and hatch a suspiciously similar ad campaign. Touted as a beer with a clean finish, Bud Select does not disappoint – in fact, despite its fluffy head, it’s almost identical to the thin non-offensive swill pulled out of a day old keg. For a skull-crushing drunk, ladies will have to drink a dozen and men a score – hence, both sexes alike would be wise to tote a 30-pack for any collegiate Greco-Sapphic sin sessions.

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